Ria Sincere Choi founded MISSTEEN with the vision of shaping future leaders, one exceptional girl at a time. Believing that beauty leads to confidence, she created a platform where young women can grow into strong, elegant, and passionate individuals who proudly carry forward their heritage.
Under her leadership, MISSTEEN members are mentored by pioneers in business, politics, and community leadership — women and men who inspire them to embrace excellence and lead with courage. Beyond personal growth, members also engage in meaningful service, volunteering and participating in charitable activities throughout the year to strengthen both their skills and their compassion.
Ria has also built partnerships with organizations and individuals to host the annual Miss Teen ChunHyang Pageant, a cornerstone event that preserves and celebrates traditional Korean arts, dance, and music. Through this combination of mentorship, cultural pride, and community service, her mission remains clear: to help young women overcome obstacles, discover their true potential, and inspire others by the lives they lead.